Science says there’s a reason we can’t stop eating salted caramel

Corn chips and salted caramel have something in common.

Caramel sauce

Source: Hardie Grant

Why is the sweet-salty combo of salted caramel so compelling?

Why do we reach for just one more chewy caramel, or feel tempted to eat our way to the bottom of that tub of salted caramel ice-cream?

Obviously, it tastes good! But researchers have suggested another reason why we feel satisfied after a certain amount of some foods, but keep on eating things like salted caramel, or flavoured corn chips.

It’s called hedonic escalation – a fancy way of saying that food tastes better and better as we keep eating. Instead of eventually getting bored with what we’re eating, we like some foods more with each additional bite.

Dr Cammy Crolic, an associate professor of marketing at Britain’s Oxford University, and Chris Janiszewski, from the University of Florida, put their theories about why this happens to the test in a series of studies. The subjects chowed down on a variety of foods and drinks – including salted caramel pretzel pieces, taco-flavoured corn chips and a multi-fruit juice.

The results, , suggested several reasons why some foods taste even better as we keep eating. One of them might explain why salted caramel, with that give-me-more combination of sweet and salty, is so compelling. “The amount of hedonic escalation positively correlated with the number of flavours a person could identify,” the authors say in their discussion of the results.

In a presentation about her research (you can watch it on YouTube ), Dr Crolic explains that not every participant enjoyed food more as they keep eating, but when it happened, it was often with food with complex flavours.

So if you've ever wondered, that might be why flavoured corn chips, which layer multiple flavours on alongside salt, or the sugar, salt and fat in salted caramel, can be so very compelling.

If you feel you need to put all of this to the test – in the interests of science, of course! – here are seven recipes to satisfy your salted caramel cravings.
SBS Food's columnist Anneka Manning created this divine combination. Her salted caramel frosting is a cheat's version, which is simple to whip up as you don't need to make a proper caramel sauce.
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Sally O'Neill from  shared this recipe with us. It's a dairy-free, gluten-free chocolate bar made with natural sweeteners, including medjool dates in the salted caramel layer.
Salted caramel chocolate bars
Source: Benito Martin
A spectacular example of how, when salty and sweet combine their considerable forces, something magical happens.
Wicked salted caramel
Wicked salted caramel Source: Chris Middleton
The addition of salted peanuts to the caramel layer takes this classic caramel slice next-level.
Salted peanut millionaire's shortbread
Source: China Squirrel
This is made with a dry caramel technique - which means the sugar is cooked to a caramel by itself, without the addition of water. It makes for an intensely flavoured sauce.
Caramel sauce
Source: Hardie Grant
Sara Todd, star of , shared this decadent dessert from her restaurant menu.
Pecan and dark chocolate brownie with salted butterscotch
Source: Sarah Todd
A touch of salt is the perfect balance to the sweet-bitter caramel in this pretty tart. 
Salted caramel ganache tart
Source: Food Network Australia
Want more caramel inspiration? Visit SBS Food's .

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3 min read
Published 11 March 2021 11:27am
Updated 21 December 2021 5:20am
By Kylie Walker


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