1. Repeat after me
We’ve all been pronouncing it incorrectly. Nutella is actually pronounced "New-tell-uh". Nutella maker Ferrero recently amended its website’s FAQ to inform consumers it’s not pronounced phonetically. Why? They didn’t say.
2. Piedmont’s gift to the world
Nutella’s precurser, known as Giandujot, was the brain-child of Piedmontese pastry-maker Pietro Ferrero, who invented it in response to a cocoa shortage in the aftermath of World War Two (his invention used toasted hazelnuts, cocoa butter and vegetable oil). The Ferrero company, led by Pietro’s son Michele, launched Nutella in 1964 (so yep, Nutella has celebrated the big 50). Today, around one million kilograms of Nutella is consumed globally each week.
Balloons marking the 50th anniversary of Nutella. Photo Giuseppe Cacae/AFP/Getty Images
3. Eight ways to eat Nutella
How you eat Nutella offers revealing insights into your psyche. Oh okay, so as far as we know there isn’t a bunch of boffins studying Nutella consumption habits. But Italian-American blogger Sara Rosso, who started World Nutella Day back in 2007, and has co-authored an entire book about Nutella, has created a fun guide to (A spooner? A spreader? A finger licker?) And if you need an excuse to indulge, is celebrated on February 5. Things got a bit sticky for the big day (yes, we did just shamelessly go for that obvious pun) a few years back, with some legal cease-and-desist conversations between the passionate Nutella lover and the corporate giant, but it all and Rosso has now handed World Nutella Day over to Ferrero.
4. It’s made right here in Australia
Australia was home to the first Nutella production plant outside Europe when a factory – still in operation today – opened in Lithgow in 1978.
5. Pizza + Nutella = YES
You can make your to slather it on.
Source: Feast magazine
6. Well, that’s a lot of Nutella
Nutella has a world record. No, no, we’re not talking about a crazy chocolate spread consumption attempt. In 2015, a Guinness World Records judge certified a 122-metre-long baguette baked at the Milan Expo World Fair as the longest in the world. The attempt was backed by Ferrero and yep, you guessed it, that 187kg big breadstick was smeared with Nutella after judging and shared with the crowd.
Nutella also had a role in the record for the and an attempt at the world record for the longest line of pancakes.
Bakers smear a record long baguette with Nutella at the Expo 2015 world's fair, in Rho, near Milan, in Italy. Photo AP /Antonio Calanni Source: AP
7. Oh those shakes
There was a Nutella shortage in Melbourne a few years back. It could have been to do with the failure of Turkey’s hazelnut crop. Or it could have been to do with the fact that Australia – not just Melbourne – went completely crackers for insanely Nutella-rich shakes. The “feakshakes” made by Patissez in Canberra even have their own .
Whatever the reason, Australia might yet threaten Turkey’s hegemony, with a . 
So how do you eat Nutella? (AAP Image/NEWZULU/Gerard Bottino) Source: AAP
8. Something to think about
Not everything is smooth in the world of Nutella. Nutella makers Ferrero have been questioned about .
