A new television advertisement from Burger King has helped explain the complex issue of net neutrality.
Using Whopper burgers, fast food staff offered customers two options - fork out almost US$26 for the burger with the fastest service or US$4.99 for the burger with the slowest service.
The ad has racked up more than two million views on YouTube since it was released on Wednesday.
Net neutrality is an Obama-era US federal policy that meant internet service providers (ISPs) with state contracts had to treat data equally.
Providers were not allowed to deliberately slow down content from competitors or sign deals with content providers like Netflix to allow free data usage or faster service.
The Federal Communications Commission overturned net neutrality regulations in December allowing ISPs to control the speed of loading content on websites.
But the move gives ISPs license to charge more money for faster usage.
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Meanwhile Australia's competition regulator says existing laws should be enough to stop internet providers teaming up with content makers like Netflix to create content monopolies.
While Australia has never had specific net neutrality laws, internet activists are concerned that big multinational content-makers like Rupert Murdoch's Fox empire will now move to ink exclusive deals with American internet companies, and then seek to replicate those deals in the Australian market.
